Interbrand’s Best Global Brands 2024 report indicates that a lack of investment in long-term strategy over the years has left marketers with unrealized value.

A new logo builds on a recent reinvigoration that has seen the brand shift from a positioning around the extreme toward “energizing refreshment.” ...

Chris Bellinger discussed the demands of an always-on content strategy and bringing back Doritos’ “Crash the Super Bowl” at Advertising Week.

Global Chief Marketing Officer Ramon Velutini shared advice at Advertising Week New York on how brands can keep a place in consumers’ minds.

A discussion of ROI and AI during Advertising Week New York also highlighted how the alcohol giant is using data to push its premium products.

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17% of Americans are now fans of Major League Soccer (MLS), eclipsing the English Premier League (16%) and La Liga (14%) as ...

Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.

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After last year’s success, the program is back for a more expansive effort that includes a gaming integration and partnership with nail brand Olive & June.

Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering.

Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.