At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press release. Leo includes about 8,000 creative employees from Leo Burnett and ...

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

With Values-Based Audiences, Givsly helps brands and agencies align brand values with consumer values. Givsly’s audiences combine several key nonprofit data points including: donor, volunteer, ...

The first effort under the “More Fly” platform promotes features like more elbow room and larger seats and comes as the brand ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...

The actor-wrestler appears in new ads that turn into a oddball spiel about the transformational power of the McValue platform ...

Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.