Career Development - The median starting salary for a corporate chief marketing officer in the United States is expected to ...

Learn how marketers can shift from strict planning to adaptable decision-making, ensuring growth in uncertain times.

Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...

Artificial Intelligence - Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence ...

We all know the term "Big Data," but is bigger always better? What benefits does Big Data actually bring to companies? Card printer Colourfast compiled data from a study by the Business Application ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops ...

The US has some 18 million college students—tech-savvy trendsetters who spend more time together than any other social or professional group. To put that further into perspective, Generation Y (those ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent ...