With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently reach more people in need.

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...