Once viewed mainly as a tool to streamline workflows and automate routine tasks, AI is now empowering marketers to think bigger and innovate boldly. At MediaPost’s Email Insider Summit, this urgency ...

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

All the latest on rebrands and design updates as well as in-depth analysis on brand identity and the strategy behind it.

All the latest on rebrands and design updates as well as in-depth analysis on brand identity and the strategy behind it. With an over 600% increase in marketing spend over the last seven years, ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

All the latest news, analysis and opinion on FMCG marketing.

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

Much progress has been made in traditional media to stamp out everyday sexism in marketing, but social media is fuelling ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.