The firms aim to help creators maximize social media marketing earnings and measure ROI for marketers working with creators.

She was married to Real Chemistry founder and chairman Jim Weiss.

New positions that PRWeek readers were dying to read about in 2024 included a “chief tractor officer” at John Deere and surprising hires from the political world at Edelman. TikTok influencer Rex ...

Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...

The deal expands Stagwell’s Code and Theory Network’s presence in the Middle East. (L-R) Create Group chief creative officer Dia Hassan, partner and chief commercial officer Matthew Richardson and CEO ...

World leaders, politicians, brands and PR professionals have shared posts honoring the late president and humanitarian following his passing on Sunday. Pictured: Carter in 1979. (Photo credit: ...

Golin identifies the top 10 trends that will affect how organizations build and protect their reputations heading into 2025.

With weeks to go until President-elect Donald Trump is sworn in for a second term, communicators are focused on scenario planning and coalition building. Here’s a look at their to-do lists.

Finn Partners grows Mandarin Oriental business; Auto mega-merger in the works?; AT&T brings back workers five days a week.

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.

What are the big PR lessons from the misinformation row over Steven Bartlett’s Diary of a CEO podcast? Health comms experts from Virgo Health, Hanover, GCI Health, Brands2Life, PLMR and others share ...