Paris Saint-Germain and Jordan Brand continue to redefine the intersection of sport and fashion with the launch of their ...

PUMA has unveiled Studio48, a state-of-the-art creative hub at its headquarters in Herzogenaurach, Germany, marking a bold ...

With a new year comes a new generation of the New Balance Furon. The v8 has been a long time in the making, with the first ...

Rihanna and PUMA have come back together for another FENTY x PUMA collaboration. After the success of the previous Avanti, it is no surprise to see the global icon create a new addition to the ...

It was a weekend packed with games, from the FA Cup to the Supercopa De España. We got to see some incredible performances on ...

Adidas get out of the blocks for 2025 with the ‘Pure Victory’ pack, refreshing the ranks to coat the Predator, F50 and COPA ...

This week saw adidas officially launch the Predator 25 as part of the ‘Pure Victory’ pack, and we couldn’t help but spot a ...

Norwegian side Hamkam FC Seconds have become the first football team to give full managerial reign to an AI manager, even if ...

Nike gifted Vini Jr his own signature Mercurial back in December to commemorate being named ‘Best FIFA Men’s Player 2024’.

The adidas ‘Pure Victory’ Predator launch advert was a treasure trove of cameos, easter eggs and teasers, and the eagle-eyed ...

With the return of the FA Cup this weekend, Mitre have revealed the FA Cup Ultimax Pro Winners ball, the official ball for ...

S.S. Lazio are celebrating their 125-year anniversary in style with a new retro inspired kit provided by Mizuno. Released in ...