The British sportswear brand has made BWT Alpine its third team client in Formula 1, joining McLaren Racing and Oracle Red ...

World Wrestling Entertainment (WWE) has signed up the Hulk Hogan-owned Real American Beer as its latest sponsor in a move ...

IMG is to continue its wide-ranging media rights distribution, sponsorship sales support, consultancy and service provision ...

Botafogo has signed one of the biggest main shirt sponsorship deals in Brazilian football with the online betting platform ...

New Balance is to return to top-flight Italian football after agreeing a kit supply deal with reigning Uefa Europe League ...

ESPN will continue its hold over IndyCar’s broadcast rights in Latin America in a contract running from 2025 to 2027, its ...

Premier League club West Ham United has announced a pre-tax profit of £57.2m (€68.9m/$71.7m) on record revenue of £270m for ...

Russian broadcaster Match TV has secured exclusive rights to the 2026 Fifa World Cup, to be hosted across the US, Canada and ...

Walt Disney and sports streaming platform Fubo have announced plans to combine online TV businesses, a deal that brings an ...

The Badminton World Federation (BWF) has added Etihad Airways as a new global sponsor, with the tour’s world calendar ...

US private equity fund Ackerley Sports Group (ASG) is to pursue a new deal to secure the commercial rights to South Africa’s ...

Aston Martin F1 has announced Australian online trading company Pepperstone as its new global forex and trading partner, with ...