Mushegh Hakobjanyan is the founder and CEO of Andava Digital, with 10+ years of experience in digital marketing and a focus on SEO and organic channels that drive traffic. Graduate with a degree in ...
Don’t worry. I’m not going to bore you with an exhausting definition of video marketing. After all, the terminology is pretty straightforward. Video + marketing = well, you get it. However, what I do ...
Consumers can’t get enough of their favourite influencers. For this reason, influencers now wield the power to promote products and services from a brand to help fulfill its marketing objectives.
E-commerce stores are enormous repositories of data. Every product click and every scroll contributes to providing insights into customer behaviour. For e-commerce store owners, this data can rewrite ...