Matthew McConaughey and Camila McConaughey's Pantalones Organic Tequila is celebrating its first anniversary! This tequila brand has captured the world's attention over the past year with its playful spirit and delightful flavor,

That has to burn. Matthew McConaughey and wife Camila Alves go pantless atop motorcycles in an ad for their new tequila brand. The 30-second spot is for Pantalones Organic Tequila, the latest in a long line of celebrity spirits.

"We're having fun with it," Camila Alves McConaughey tells PEOPLE. "That was a promise and part of the vision."