On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
Shoppers were waiting outside stores from midnight to grab a pair of Adidas Yeezy Boost 350s. Within minutes of their release at 09:30 BST, the £180 shoes were being resold online for double the ...
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...