What It Means for the Brand In a dramatic shift in branding and marketing, Adidas has officially removed all references to ...

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

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Adidas reported impressive preliminary fourth-quarter results, showing a 19% rise in revenue and a 5.2 percentage point ...

Nike seems more focused on regaining its prowess in athletic footwear, with new versions of Alphafly and Pegasus — the ...

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, ...

The American rapper and record label owner Kanye West recently revealed his new Yeezy sneakers to his fans and followers, ...

The results mark a significant recovery for Adidas from an annual loss in 2023 for the first time in more than 30 years, ...

Adidas has reported “better than expected” Q4 results as its revenues grew 24% to €5.97bn (£5.17bn) compared with €4.81bn (£4 ...

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...