Consumers sought out deals but inflation didn’t really tamp down demand during the season, according to the latest figures ...

Microsoft Corp. and Alphabet Inc.’s Google are each donating $1 million to Donald Trump’s inauguration fund, joining the ...

Early reports of online holiday spending (Nov. 1 to Dec. 31, 2024) peg U.S. sales rising 8.7% to $241.4 billion, ahead of ...

Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

Photoshop is an industry standard in photo editing, but it doesn't come cheap – but be warned, the cost of some options is ...

Discounting, enhanced apps and chatbots factored into sales gains seen by retailers during the Nov. 1 to Dec. 31 period.

Adobe's transition to a subscription-based model ensures stable, predictable cash flows and positions it well for innovation.

Deep discounts motivated holiday shoppers to spend, according to Adobe’s data. For every 1% drop in the typical price, demand ...

Retailers, including Walmart and Target, spent more on ads and offered early discounts and targeted promotion.

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from ...

Retailers saw a 1,300% spike in traffic from generative AI-powered chatbots during the 2024 holiday shopping rush compared to 2023, according to Adobe Analytics data.