showing just how sport can help move the needle in terms of mobile advertising. Fans wanted content direct to their mobile device and this opens up to advertising and marketing opportunities for ...

“We have prided ourselves, our history, of having no signage, no advertising in Michigan Stadium. And as our fans go to other ...

“We have prided ourselves, we’ve had a history of no signage, no advertising in Michigan Stadium. As our fans go to other locations, they’ll see how people have utilized their stadiums to ...