Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

Tim Cook, Apple’s CEO, is known for his calm leadership and strategic vision. He believes in taking risks, valuing diversity, and leading with humility—qualities that have shaped Apple’s ...

Apple and Epic Games are at odds again over a porn app available on AltStore PAL, backed by Epic Games. Apple disputes the ...

AI features called Apple Intelligence are driving sales of the company’s new devices, CEO Tim Cook said. Getty Images Total sales of $124.30 billion for the fiscal first quarter ended Dec.

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

Apple Invites wasn't first to the party — and rival Partiful had a cheeky response to the news that it is now competing with ...

Apple CEO Tim Cook said DeepSeek’s AI models represent “innovation that drives efficiency” during an earnings call Thursday while fielding questions from analysts about the iPhone maker’s ...

But according to Apple CEO Tim Cook, he thinks there’s still a lot of innovation left for the iPhone. During Apple’s earnings call for the first fiscal quarter of 2025, a reporter asked CEO ...

Apple reported its latest quarterly earnings results Thursday, revealing all-time record-breaking sales for its ...