SAVE $23: As of Oct. 18, get the Apple Watch Series 10 (42mm, GPS) for $376 at Amazon, down from its usual price of $399.

So, the main way to customize the look and feel is to pair it with a smart new Apple Watch band. Despite their excellent quality, the official Apple options are expensive. Instead, you can employ ...

For this week's giveaway, we've teamed up with Southern Straps to give MacRumors readers a chance to win one of Apple's new ...

Apple's watches are compatible with a range of first and third-party bands. Find out more about the in-house FineWoven ...

Choosing the best Apple Watch from the 2025 lineup requires a thorough understanding of your budget, desired features, and ...

How much better than the Apple Watch Series 9 is the Series 10? We explain what's different and whether you should upgrade, ...

Does it come in black?” A question as old as retail. While the Apple Watch Ultra 2 is a fine watch, so fine that Apple didn't ...