How the luxury carmaker used art and controversy to stage a cultural comeback. On December 2, 2024, Jaguar unveiled its bold rebrand and the Type 00 concept car during Miami Art Week. I was ...

“I'm not your typical car designer,” says Gerry McGovern, the chief creative officer of Jaguar. “I don't collect cars. I collect art. I’m much more interested in the idea of ...

“The former reflects the iconic Art Deco surroundings of its reveal, the latter references its British heritage,” said Jaguar in the release. While the Type 00 is a concept and will therefore ...

Finally, that time has arrived, as the prototype car has made its debut at Miami Art Week on Monday evening. The Jaguar Type 00 has been unveiled at Miami Art Week. Unfortunately, some ...

"Jaguar's performance over the past 10 years has been challenging," Rawdon Glover admitted in a previous BBC interview. He pointed out that Jaguar had been trying to succeed in a high-volume market, ...

to the Jaguar Type 00 design vision concept car unveiled during Miami Art Week. It’s fair to say that Jaguar hasn’t received this much attention in years – and not all of it has been good.

The Type 00 Miami Pink during the Jaguar brand event at Miami Art Week in December 2024. Photo: Getty Images The event itself was an immersive spectacle. Under the neon-lit skyline of Miami ...

“I'm not your typical car designer,” says Gerry McGovern, the chief creative officer of Jaguar. “I don't collect cars. I collect art. I’m much more interested in the idea of creativity, whether it's ...