South Korean pop has taken over the world since the COVID-19 pandemic. While bands like BTS and BLACKPINK have made a mark worldwide, the K-pop industry’s growth stalled in 2024 as it faces headwinds.
BTS’s "Dynamite" (2020) has become the first song by a K-pop group to reach 2 billion streams on Spotify, the world’s largest streaming platform, according to data released by the platform on Sunday.