A rectangular-shaped ad that typically appears at the top of website pages Most web advertisers agree that banner ads are an excellent way to get company names and messages in front of the masses ...

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The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of ...

If you've ever spent time on a US beach during the summer, you've probably noticed a parade of airplanes towing giant banners advertising companies like Dunkin' Donuts or Geico. We spent a couple ...

Many businesses seem to think that a company logo on a banner ad is enough to get people to click on it. But it's not. A message that "rings a bell," makes a promise or asks an enticing question ...