Discover the truth about bass fishing sponsorships. Learn what companies look for, how to pitch effectively, and how to make ...

“During the due diligence process this fall, prior to distributing program prizes at the Toyota ShareLunker Banquet, it was ...

"Hey, we're Milliken Fishing! We're reeling in the biggest catches and chasing the next big bite. Follow us on Wild Encounters to see all the action!" ...

Every year, we look forward to the Bass Pro Cyber Monday sale. It's arguably the best time to stock up on fishing gear at a discount—just what our angler hearts love to hear. Right now ...

The U.S. Coast Guard continued searching Monday morning for multiple missing people who were aboard a commercial fishing boat that capsized in Icy Strait southwest of Juneau. Five people were ...

How can you choose what the best bass fishing lure colors are? Experience says one thing, but science says another. / Kurt Mazurek I pride myself on my mostly very logical approach to bass fishing.

'Tis the season for businesses to connect with customers and drive revenue. However, your marketing strategy requires more than just festive cheer to capture shoppers' attention and foster brand ...

Berkley Now, I’m very excited to offer you some incredible insight from two, very highly regarded, long-time, local bass fishing guides. Both of them are about to spell out their actual game ...