The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

Will Ferrell got to meet the creepy Buddy the Elf Home Depot animatronic that freaked everyone out last year and he had the same reaction.

E.l.f. Beauty (ELF) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended December 2024. This widely-known consensus outlook ...

WeatherTech’s Super Bowl teaser and new campaigns from e.l.f. Cosmetics, KFC and Sprite.

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...

The actress, 57, continued her habit of going for a toned-down look despite appearing at one of the fashion world's premier ...

Meghan Trainor teams up with e.l.f. Cosmetics to launch a new complexion product as well as a limited-edition set with three ...

After two decades of sitting in a makeup chair, model and influencer Ruth Crilly knows all the best cheap tricks. So we set ...

Glowing Skyward: e.l.f. Cosmetics and Meghan Trainor Reunite to Debut New Global Cloud Skin Campaign and Limited-Edition Product Bundle ...

EWCZ currently has a forward P/E ratio of 17.38, while ELF has a forward P/E of 30.65. We also note that EWCZ has a PEG ratio of 1.26. This popular figure is similar to the widely-used P/E ratio, but ...