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The right makeup products and techniques can make a huge difference to a woman's appearance. When done properly, your ...

WHETHER EYESHADOW IS an essential everyday step in your routine or a makeup trick saved for special occasions, an eyeshadow palette is one of the biggest and most versatile investments you can ...

Nothing enhances a winter makeup look quite like bold eyes. Go for a creamy, waterproof eyeliner for a smoky effect that ...

They say the eyes are the window to the soul, so it makes sense you want them to look as bright and defined as you can. Yet, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Laura Geller shared new makeup tips for women over 40. They focus on how to achieve a smooth, glowy base and bright eyes.

"Double cleansing has changed; ensure a completely clean and fresh base to start makeup with. Try a cleansing oil, before ...