Two K-beauty experts weigh in on the Korean skincare trends to know in 2025—plus, the products you can shop now.

Tried-and-true ingredients combine to power these toner pads—rose water boosts the moisture barrier, hyaluronic acid provides ...

Actors Kim Soo Hyun, Kim Go Eun, Kim Tae Ri, Jim Ji Won and Jung Hae In emerged as winners at the 2025 Korea First Brand ...

The term was coined by K-Beauty insiders and an influx of products claiming to help a consumer achieve this skin goal has ...

We appreciate that CheongKwanJang has perfected the Korean Red Ginseng creation process from soil cultivation to production to create the best ginseng product for its users. The brand has been ...

近日在韩国举行的 “2024 KOREA BEST BRAND AWARDS” ...

Our selection includes products from reputable brands that use high-quality ingredients ... we’ve got you covered with our top picks for the best Korean red ginseng supplements.

We drew from our personal experiences as beauty editors and the rich knowledge of our experts to compile this guide to the 12 best Korean skin care brands killing the game today.

Data from Mintoiro shows ultra-colorful and quirky makeup brands — like Korea's Fwee and China's Flower Knows — are trending ...

“We have been following the brand and its success for many years and we look forward to accelerating its growth in South Korea and the rest of the world, staying true to our mission to democratise and ...