Quick: Give us your list of Boston's greatest winners. "OK," you might say. "It starts with Bill Russell, and some old-time ...

The Celtics are just going to have to be tougher and grimier as the league figures out how to deal with Boston's firepower.

"It starts with Bill Russell, and some old-time Celtics ... Boston Common Golf, the Tomorrow Golf League club headlined by McIlroy — and that you should check out some of the slick-looking merch ...