Anyone who knows anything about boats—specifically canoes or kayaks—knows the name Old Town. The watercraft brand has been around since the 1800s, when it first started churning out ...
TIME and Statista have named consumers' favorite brands of the year The World’s Best Brands of 2024 ranking recognizes the top brands across the globe, as favored in consumer surveys ...
Buying an air conditioner can be daunting, especially with so many brands, features and specifications to choose from. HVAC brands, such as Lennox and Carrier focus primarily on comfort features ...
Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.