When it comes to make-up, one of the most important products to upgrade regularly is foundation, especially if you have mature skin. While we can get away with an allegiance to a particular mascara or ...

Supermarkets & hypermarkets account for the largest market share of over 32%, the segmental growth is due to their crucial ...

WITH Love Island finally back on our screens, if you’ve spent more time wondering how India Reynolds looks so fabulous than ...

An ELLE editor says: “The best part of these tinted lip balms is how they help plump your lips while adding color. I love ...

SHOPPING: Adding to their repertoire of undupable formulas, Charlotte Tilbury unveils five new, ultra-blendable shades of the ...

New year's resolutions can either fill you with hope or dread. While many 'mainstream' resolutions can easily get left behind ...

Underconsumption' is among the resolutions that will redefine beauty in 2025, says Tom Spratt, Head of Beauty at Pinterest UK ...

AN age-defying 76-year-old has shared her secrets for looking “timeless”, including the trick she does to make her legs look ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Following Real Madrid's 3-0 victory in the Spanish Super Cup semifinals over Mallorca on Thursday, the first El Clasico of ...

Find 15 black manicure ideas for when you want a dark, moody manicure, from French tips to matte accents and glitter.

Yet, if you have more mature skin, you may find some brands of eyeliner get smudgy or dry as you apply them. There are a lot of options on the market that reviewers in their 50s, 60s and beyond swear ...