The truck he drives is a bright yellow short-bed stepside Chevy C-10, by popular acclaim known as the "$50,000 pickup." Yes, it's been massaged, and yes, the price tag is probably accurate. But still ...
Detroit’s Big Three in the '90s began to produce as many different special edition trucks as possible to see what would stick with their new demographics.
Beginning with the $49K LT truck ... Custom starter trims. Sometimes you just need a bed — but the digital wizardry makes the pickup a pleasant, everyday tool. The screens are powered by Google ...