Are you tired of jumping on the latest fashion bandwagon, only to feel like your wardrobe is outdated within 2 weeks? Well, you’re not alone. This year, in 2025, we’re seeing an even bigger shift ...
This week we chat with Gauri Sarma, Founder of Be Athletica, a UAE-based activewear brand. Known for its subtle not to the ‘90s, there's something for everyone.