Tower 28 is a LA-based, Asian woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types. Promising review: "I don’t usually do reviews on ...

Have you ever relied on a beauty product day in, day out, only for it to be taken away? Stylist investigates why brands discontinue beloved staples – and the psychology behind our extreme reactions.

It's an apt approach for one of the brands driving TikTok's "discontinued beauty" craze thanks to similarly quirky 2000s-era products like its former Peach Puff Lipstick and Mascara Melt Off.