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The right makeup products and techniques can make a huge difference to a woman's appearance. When done properly, your ...

They say the eyes are the window to the soul, so it makes sense you want them to look as bright and defined as you can. Yet, ...

The best eye shadows for mature skin create all the stunning lid looks, whether subtly matte or serious shimmer, without ...

Nothing enhances a winter makeup look quite like bold eyes. Go for a creamy, waterproof eyeliner for a smoky effect that ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

WHETHER EYESHADOW IS an essential everyday step in your routine or a makeup trick saved for special occasions, an eyeshadow palette is one of the biggest and most versatile investments you can ...

When it comes to makeup for mature skin, the eyes often need a little extra attention. For a party-ready look, eyes are crucial. Create contrast without harsh lines by using a warm chocolate eye ...

Moreover, they may also help put a brake on the aging process. From removing your eye makeup to applying products onto the skin around your eyes, it’s important to be gentle. As I mentioned ...

Tip #1: Take the Effect of the Lenses Into Account The types of lenses you wear has an impact on how your eye makeup will be seen. “Nearsighted lenses make the eyes appear smaller, so opt for ...