When actress Kate Hudson burst on the scene with the direct-to-consumer Fabletics athleisure brand with its membership offer about a decade ago, I dismissed it as just another celebrity fashion ...

Whether one is heading to the gym or doing an at-home Pilates class that they found on YouTube, exercising is often viewed as ...

Fabletics was founded in 2013 as an online retailer for affordable athletic fashion. It has celebrity endorsements from cofounder Kate Hudson, men's ambassador Kevin Hart, and brand partner Lizzo ...

Online subscription retailer Fabletics is making it easier for its key demographic to signup through a shop now Instagram ad campaign in which users fill out a quiz to get personalized products.