Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

The Indonesian-built Standard series brings the concept of an affordable Fender back to the table – and it’s the greatest show of faith yet in its facility ...

Fender has lifted the curtain on its all-new ... precise modern shaping you’d expect from an American Ultra II guitar. The ...

With keenly spec'd Sub-Sonic Teles, Strats, Esquires and Strat Thinlines, the Cocktail Collection blends the artistry of fine guitar-making with the vibrant aesthetics and spirit of classic cocktails ...