Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
In our latest round-up, we look at IP House's partnership with the US IPR Center, the UKIPO's anti-counterfeiting message on breakfast TV, and more. Register for free to receive our newsletter, view ...
French President Emmanuel Macron named François Bayrou, a centrist ally, as prime minister on Friday, in a bid to restore stability after a no-confidence vote toppled the shortest-serving ...
The best candle brands are based on our team's collective ... Both include a complimentary matchbox. Diptyque French fragrance company Diptyque is practically synonymous with luxury candles ...
Indeed, French cuisine stands as one of the foundational influences in global culinary culture. Known for its emphasis on quality and technique, dishes like soufflé, coq au vin, and crème ...
During the holiday season, it's easy to fall into the over-the-top tableware and serveware that speaks to the season—like this Snowman Enchantment dinnerware set from Mikasa. But having ...
French fashion brand Lacoste has unveiled a tennis court named after Russia’s Daniil Medvedev.The 28-year-old is regarded as one of the most high-profile tennis players currently playing in men ...