Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

The University of Texas hasn’t played the University of Florida since 1940. All these years, Longhorns fans have been denied ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

I very much wanted to like Gatorade's Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use a little more hydration in the ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Gatorade and Delta -- are the most recognized by the league's fans in the fourth annual Sponsor Breakthrough study fielded ...

"For me it was a huge opportunity coming from a family that drank Gatorade pretty much my whole life," said Flagg, a versatile 6-9 guard-forward. "I grew up with my brothers drinking Gatorade ...