In the early days, it didn't exactly taste great - some athletes that drank it to replenish fluids even vomited from the flavor. Yum. Thank goodness Gatorade has upped their game and added flavor.

Gatorade Hydration Booster is backed by the Gatorade Sports Science Institute for all-day hydration. The formula contains 100% daily value of essential vitamins A, B3, B5, B6 and C and has no ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

Gatorade has launched a new generative artificial intelligence feature on its website that allows Gatorade iD members to customize Gatorade Squeeze Bottle designs for purchase. The tool is powered by ...