Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...