Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

The projected No. 1 pick in the 2025 NBA draft, Flagg has reached an NIL (name, image and likeness) deal with Gatorade, it was announced Tuesday, making him the first men’s college basketball ...

This isn’t a basic run-of-the-mill, players-to-watch list. To become the face of a sport requires a blend of talent, skill, ...

Prime Hydration's new limited edition drink, Berry Freeze, will be available in the UK from retailer Iceland and The Food Warehouse ...

When the Panthers arrived at Nationwide Arena, every player was carrying Skittles and purple Gatorade, Gaudreau’s longtime favorite snack and Gatorade flavor. Speaking to the media before the ...

A global soccer tournament organized by Gatorade and UEFA Champions League for male and female players between 14-16 years old that fosters young talent across the world. The top teams in the ...