Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

GAINESVILLE, Fla. – It’s the internet’s latest bizarre beverage sensation – a mix of blue Gatorade and inexpensive red wine that’s known, of course, as “Gatorwine.” On the campus of ...

Duke men's basketball player Cooper Flagg has agreed to a name, image and likeness deal with PepsiCo-owned Gatorade. Flagg will likely be the first overall draft pick in next year's NBA Draft.

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

The Newport native and Duke freshman signs with the sports drink giant days before starting his first season with the Blue ...

Cooper Flagg, the Blue Devils' 6-foot-9 forward, is signing an NIL deal with Gatorade. He is the first college men's basketball player on Gatorade's athlete roster. "This has been a big year for ...

Cooper Flagg, #2 of the Duke Blue Devils, moves the ball against the Arizona State Sun Devils during the game at Cameron ...