It is difficult to trace where the counterfeits, which have grown in sophistication, originate. Read more at straitstimes.com ...

Body language expert Darren Stanton has offered his view on Mohammed Salah's Liverpool future after the Egyptian's recent ...

But a look-alike, so-called "Walmart Birkin" bag's overnight popularity has the internet debating what it means to buy an It-bag. In December, Walmart listed a $78-dollar bag imitating the Birkin's ...

To future proof in a much tougher market, big luxury brands will need to reconnect with authentic values, leap forward through sustainability innovation, and diversify.

Traditional trust relied heavily on local networks and personal references. Today, trust must be built and verified across ...

Expensive watches in film and on TV are nothing new, but with an army of online horology sleuths now tracking down every ...

The fast-paced professional world has made personal branding an essential asset for students to stand out, both in college ...

PNN New Delhi [India] January 3 In an age where social media presence is crucial to personal and business success ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ₹500 crore, showcasing how brands are capitalizing on this cultural phenomenon ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Among the dozens of original movies that Netflix releases every year, some are so good that it's a crime they never got a sequel.