Mattel has a new Batman set for us, but is it enough to release it as a Silver Series special? Will people buy it? I'm trying ...

Dragos Chitulescu / Mattel has a new Batman set for us, but is it enough to release it as a Silver Series special? Will people buy it? I'm trying to find one good reason to do it. 2025 Hot Wheels ...

These manga-style graphic novels are part of Mattel’s ongoing push to engage with fans through storytelling. Traditionally, the toys themselves would sell on their own; the story would stem from ...

Adding Barbie and Hot Wheels to our roster brings an exciting ... of exclusives that are certainly worth watching for fans of Batman and Marvel. In the past decade or so, anime and manga have ...

The Hot Wheels Super 6-Lane Raceway sets the stage for awesome 6-car racing along 8 feet of track and features realistic lights and sounds. Includes 6 Hot Wheels vehicles to start the ...

It’s lights out and away we go for Hot Wheels as the toy firm launches a wide range of F1 cars and circuits for collectors and car-mad kids. Having announced an official partnership with Formula One ...

The next stage in the collaboration between Hot Wheels and Formula One has been revealed, with a range of new scale racing cars coming soon. Making their public debut at the Nuremberg ...

F1 has unveiled a collection of Hot Wheels models, in association with Mattel, with eight of the 10 teams being immortalised in smaller form. The official range involves a set of scale model cars ...

On the heels of the Formula 1 (F1) season and next week’s Spielwarenmesse, Hot Wheels has waved the starter flag for the latest sets in its F1 partnership. After announcing its partnership with F1 ...