The video-sharing app is littered with out-of-the-box makeup tricks, tips, and techniques that range from genius to dangerous.

Meet Egglantine Egg on Toast, the ultimate breakfast buddy for champion cuddlers. This fluffy, sunny-side-up egg with a ...

If you don’t know what an ube is, it’s a purple yam. So, has Huda actually just launched a new makeup collection inspired by ...

SHOPPING: Huda Beauty is back with another shade of its bestselling Easy Bake Powder, Ube Birthday Cake, and this may be its ...

SHOPPING: Huda Beauty is back with another shade of its bestselling Easy Bake Powder, Ube Birthday Cake, and this may be its ...

Imagine a bustling beauty counter, a haven for makeup lovers, where the baked goods are lip products and face powder all ...

Huda Beauty's new purple-toned collection is already sending social media into a spin. Here's why. Read more on Grazia.

Whether you're all about those skincare miracles, hair care treasures, or splurging on that one luxury item you've been ...

Is mascara really out? Let's check out the #Fullfacenomascara trend and see why many are swapping defined lashes for a bare look.