Cuup was founded on the basis that the majority of women wear the wrong bra size, largely thanks to old-school lingerie brands that confined women to a small and unrealistic range of fits.

Video shows an Israeli soldier wearing women’s lingerie during a raid in the occupied West Bank. The scale of Israeli ...

Bendon has unveiled its new brand ethos, “Bra Better,” across both Australian and New Zealand markets, marking a bold step ...

Women deserve intimate apparel that not only makes them feel confident but also prioritizes their <a target=_blank href=https: ...

YOU probably aren’t washing your bras often enough, new research has found.  An interesting study has exposed 45% of women for only washing their bras just once every 21 days, whilst 18% give ...

From corsets to bralettes, lingerie-inspired fashion trends have been dominating runways and trending red carpets for years.

The “women in male-dominated fields” trend is one that’s recently grown in virality, and one that’s led me (and probably many ...

Single women are securing homeownership at significantly higher rates than their male counterparts, according to a new ...

Bar Refaeli shared a cheeky video on her Instagram page. The 39-year-old model, who dated Leonardo DiCaprio from 2005 to 2011 ...

Sales of chest-enhancing bras have plummeted, with current trends celebrating a more modest, often cleavage-less bust. But history tells us that women’s chests have always been a battleground, writes ...

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