Jordan Brand has already begun celebrating the 40th anniversary of the Air Jordan 1. It has officially been four decades since Chicago Bulls guard Michael Jordan changed the game with his first ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest current rapper challenges the shoe made for the greatest basketball ...

“Bought these for my 12 year old grandson. He loves the style and says they fit great and are real comfortable." The Arena Media Brands, LLC and respective content providers may receive ...

Additionally, only 23 wholesale accounts will have them. Jordan Brand declined to comment on how limited the sneaker will be. Dunne's story went into great detail on the special attention given to ...