T oday, argan oil is a staple in the beauty lexicon. But when Josie Maran first launched in 2007—with pure, fair-trade argan oil as the throughline of every formula—the ingredient was just ...

Perhaps you’ve seen Josie Maran’s joyful presence on your TV ... The hero ingredient, argan oil, remains front and center (thank goodness, because that stuff is hydrating gold), but she ...