The “BB” in BB cream can stand for a few things—beauty balm, blur balm, or blemish balm—but its effect is the same. The ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

As Korean beauty brands gain global popularity, combined with innovation and affordability, foreign entrepreneurs and startup ...

You may have heard all the hype around K-Beauty skin care and makeup, but if you’re wondering “What is BB cream?” you're about to discover one of the best beauty innovations from South Korea.