Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

If Korea stands as the capital of the skin care kingdom, then the founders of K-beauty brands are its faithful guards. These ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

As Korean beauty brands gain global popularity, combined with innovation and affordability, foreign entrepreneurs and startup ...

Luckily, I stumbled upon a serum formulated to address my age-related skin qualms: the PDRN Essence Serum from K-beauty brand VT Cosmetics. More than 4,000 people have purchased it in the past ...

K-beauty exports surge to $10.2 billion as counterfeits threaten brand trust K-beauty brands face mounting challenges as counterfeit products proliferate online ...

An honest review of the Beauty of Joseon Tinted Fluid Sunscreen, a mineral-based formula that feels like skin care but offers ...