U.S. dollar exchange rate is creating mixed fortunes for export companies in cosmetics and apparel. Clothing Original ...

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Designer fashion brands, known as the so-called ‘musinsa,’ have sparked controversy by misrepresenting products filled with ...

Fast-fashion brand Brandy Melville's Korea debut draws backlash — not for its sizing, but for speaking English Brandy Melville, the fast-fashion giant known for its “one-size-fits-most” clothes and ...

Luxury fashion brands in Korea are set to increase retail prices for their products in the new year, further pushing high-end ...

Prada has named South Korean actor and Queen of Tears star Kim Soo-hyun as its latest brand ambassador. The actor is ...

K-beauty and apparel ODM firms brace for rising costs amid high exchange rates K-beauty brands anticipate challenges as ...

The Virginia-based brand by South Korean-born designer Junghoon Son delivered a reimagined “Squid Game” apparel line, which ...