With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Fast-fashion brand Brandy Melville's Korea debut draws backlash — not for its sizing, but for speaking English Brandy Melville, the fast-fashion giant known for its “one-size-fits-most” clothes and ...

A television broadcast showing Kim Yo Jong walking with two children has sparked widespread interest among North Korean ...

U.S. dollar exchange rate is creating mixed fortunes for export companies in cosmetics and apparel. Clothing Original ...

BLACKPINK's Jennie-designed luxury car was surprisingly found up for resale on a Korean site. Back in 2022, the K-pop idol collaborated with the brand to release a limited edition model.

When you think about it, this country is just a tollgate—a stop on the way to America.” With those words, Guk-hee’s family ...

Kim Soo-hyun is the latest South Korean star to join Italian luxury fashion house Prada as its brand ambassador.

Korean actor Kim Ji Soo had many hot moments in 2024. The actor, known for his roles in the Korean dramas “Strong Girl ...

Fashion brand Who.A.U faced backlash for misleading claims about its Goose Down Jumper. Similar issues arose on Musinsa, ...

A very non-controversial opinion would be that both BIGBANG and BTS are immensely significant factors behind the global rise ...

Jeong Ji-woo, the South Korean influencer-entrepreneur, talks about launching her K-beauty brand Neaf Neaf in India and ...

Nykaa Trends Report for 2024 states that luxury fragrances from Dior, Clinique, Davidoff, and YSL became must-haves for male ...