With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

Fast-fashion brand Brandy Melville's Korea debut draws backlash — not for its sizing, but for speaking English Brandy Melville, the fast-fashion giant known for its “one-size-fits-most” clothes and ...

Designer fashion brands, known as the so-called ‘musinsa,’ have sparked controversy by misrepresenting products filled with ...

Luxury fashion brands in Korea are set to increase retail prices for their products in the new year, further pushing high-end ...

Nykaa Trends Report for 2024 states that luxury fragrances from Dior, Clinique, Davidoff, and YSL became must-haves for male ...

So creators are under constant pressure to come up with something new, something more original than what is already out there. The four Korean fashion brands introduced at the end of the book, in a ...

Korean fashion has quietly been an influencer of global trends as Korean fashion brands can be seen worn by k-pop idols, actors, actresses, and entertainers on the global stage.” The event’s ...