SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

From blockbuster actors and actresses to popular heartthrobs, Korean celebrities are forging their path in the entertainment industry—reshaping people’s views on K-dramas and K-pop. With a strong ...

SEOUL – Korean celebrities are expanding their reach into fashion and beauty by launching their own brands. Though many celebrity-launched brands seem to disappear without much success when the ...

Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

On the 20th, Alibaba Group's e-commerce platform AliExpress announced the launch of its 'Global Selling' support program for ...

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean celebrities are expanding their reach into fashion and beauty by launching ...

Bang Chan, leader of K-pop boy band Stray Kids, is the newest brand ambassador of Italian luxury fashion house Fendi.