SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

Korean celebrities are expanding their reach into fashion and beauty by launching their own brands. Though many celebrity-launched brands seem to disappear without much success when the products ...

So creators are under constant pressure to come up with something new, something more original than what is already out there. The four Korean fashion brands introduced at the end of the book, in a ...

Luxury fashion brands in Korea are set to increase retail prices for their products in the new year, further pushing high-end goods out of reach for average consumers in the country. The expected ...

In addition, numerous fashion brands have released casual outfits designed by adapting hanbok to fit the modern lifestyle, and some schools chose hanbok–inspired clothes as their uniforms. In July ...

Bottega Veneta has just tapped Stray Kids’ I.N as its newest brand ambassador, sending fans into a frenzy; here's what the K-pop singer had to say ...